As simple as it may appear, menswear is a much more difficult ground to conquer. In the sense that there’s arguably very little room for exploration beyond suits, shirts and pant trousers. Correct me if i’m wrong, but those three are what make up majority of what we see in the media regarding menswear fashion.
Now, prints and bold colors are an emerging trend for menswear designers in Africa. Slowly, there’s a shift from the usual hues and silhouettes to something a bit more fancy, laid-back and refreshing. And to that, we applaud.
Dive into the Spring/Summer collection of menswear label, Laurence Airline. It’s been dubbed “Koutoukou“, after a tropical drink from the Ivory Coast and features fan patterns, baroque Moroccan frescoes and Japanese etchings. In this collection, the designer , Laurence Chauvin-Buthaud, also explored the traditional damask cotton, Bazin which is well known for its almost plastic sheen and keeping its wearers cool.
Fresh and heavily androgynous, the collection presents a ready-to-wear urban silhouette for the zeitgeist man.