The ThreadSmith | Celia, Needle+Thraed

When a fashion editor bagging over eight years of industry experience, with big names like Essence and Vogue gracing her résumé starts craving philanthropy and seeks to go deeper than the surface of what style is, you can bet it makes for an interesting plot.
Needle_and_Thread_kenya-artisans-maasai-beading-home-interior-decor-celia-smith (3) Inspiration reared its head in the most unusual of places, Celia Smith’s kitchen, which was where she started her line needle+thræd, a sustainable home design brand that merges the beauty of artisanal craft and modern interior design.

She describes it as ‘a small act of good to affect change‘, but doesn’t fail to point at the bigger picture which shows a broader market for artisans by introducing them to new homes in a chic way.

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Chic can no doubt be sustainable, and that’s the path Celia has decided to tread, sort of probing the question on the inspiration behind the name ‘needle+thraed’ . A short clip showing an artisan update a plain cotton canvas fabric with traditional hand-beaded Maasai designs by adroitly sewing beads to fabric with needle and thread served as explanation.

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Besides offering a modern twist to indigenous aesthetics, she seeks to address the disconnect between beautiful things and the hard-laboring people who create them. With Ethical fashion and fair trade as a driver, Celia works in partnership with the Bebe Ravi cooperative in Nakuru to employ women in a Kenyan Maasai tribe to create beautifully crafted items for leading fashion and home brands.

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Most inspired by people, different cultures, personalities and learning from everyone’s journeys, Celia Smith finds a common thread in style and substance.

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Credits: HannahMagazine , UrbanBushBabes

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