We all crave something different. In fact, we almost out-rightly demand it. We want something fresh, something new, something that wouldn’t make us scream “same old, same old!”. ‘We’ being the infamous fashion critics of modern times, delivering heart warming, as well as back lashing comments through our very efficient PD’s, while hiding behind the untouchable Anonymous or whatever.
I met with I Am Isigo’s resort 2015 as I routinely scrolled through my Instagram feed, and I thought “Well, this IS different“. It’s easy, stylish, modern, bold and at the same time subtle and catchy. Not to mention the slight teasing factor with the slits and cuts. Plus I love the hat effect. So without further attempt at a proverbial introduction, here’s the collection.
PSA: You don’t have to agree with all the pieces. I mean, I don’t have to either, but I really do love most of them, and for the sake of different people-different taste, I’ll put them all up.
White Noise is inspired by the beauty of random signals with the power of time series distributed over different frequencies.The synergy in which algorithms are used to create digital images that bring about the pixels of a “white noise image” which are typically arranged in a rectangular grid, and are assumed to be independent random variables with uniform probability distribution over some interval formed the base for our Resort 2015 collection.
Established in 2009, and starting off as a small independent company based in Ghana and Nigeria, iamISIGO by Bubu Ogisi seeks to create a striking awareness of how African culture can be fused with an audacious but yet minimal design aesthetic.
The brand is primarily based in Paris, France.
3 Hakeem Dickson, off Fola Osibo,
Lekki phase 1, Lagos.
19a Olosa street off Karimu Kotun,
Centro Lekki Mall, Admiralty way,
Lekki phase 1, Lagos, Nigeria
THE CHINE MACHINE
100 Rue des Martyrs, Paris